inevitable ... and increasing! Rapid and radical change is the primary challenge facing
corporations and professionals today. We cannot stop this change, nor can we ignore it.
But we can increase our ability to adapt, to manage change effectively, and to benefit
from the numerous opportunities that change creates. In these rapidly-changing times, the
metaphor of adventure is the perfect vehicle for articulating the strategy that will help
us address this challenge. By definition, adventure involves dealing with the uncertain,
the unpredictable and the unknown, just as change involves moving towards a future in
which there are no guarantees. To succeed in the uncertain world of the 1990's and the
21st century, we must learn to embrace change, and to become visionary and adventurous in
dealing with the economic, social, and political environments in which we must all
The key to future successes will be to develop the
Attitude" philosophy - a pro-active approach based upon the following
Straight to the Top and Beyond
will motivate your staff to embrace new opportunities in a changing world, to open up
their minds to new realities, and to develop the "Adventure Attitude"
strategies that will be the key to success in the future.